Re-branding Mirabella Cosmetics

The purpose for this project was to re-brand a company that needed a fresh look or overall keep a consistent brand identity. This project also incorporated all aspects of re-branding such as various collateral entities, way finding ads, product design, and logo. I decided to re-brand Mirabella Cosmetics due to their inconsistent look and lack of brand identity over the past few years. My inspiration for this project was the modern and clean look as well as the clean beauty practices in regards to product formulas and recycling materials used.